User.com joins Positive Group

Positive Group continues to pursue its ambition to become the leading European name in digital marketing, and has officially announced its fourth acquisition of 2023. The User.com company will join other notable Positive Group members including noCRM.io, Signitic, 4Dem, Marketing 1by1, Datananas and Sarbacane.

Mathieu Tarnus

CEO and Founder Positive Group

« We're absolutely delighted to be welcoming the User.com teams into the expanding Positive tribe. We have a great deal to offer one another in terms of experience (both customer relations and operational), which is what makes this joining of forces so valuable. This acquisition will shape the group's history over the coming months. »

Greg Warzecha

Co-founder User.com

« Under the Positive Group banner, User.com will accelerate its development while remaining faithful to our defining essence. This convergence of values will help elevate the platform to new heights. »

European ambition

User.com has already won over more than 340 clients, mostly in Poland. It uses an omni-channel marketing platform approach, managing the entire journey including user interactions. User.com allows you to engage your audiences, offering you a 360° vision of your customer data. The tool organizes, segments and analyzes all transactional, behavioral, on-site and off-site data in order to create personalized experiences via marketing automation, using all digital channels (email, sms, chat, web push, mobile push, etc.).

Positive Group's ambition is to pursue the development of the User.com offering throughout Europe. Initially this will involve opening the brand up to the countries in which the group is already active, including France, Germany and Italy. The next step will be to begin pooling the R&D resources of the group's other companies in order to functionally enhance the platform.

From left to right :

Aleksandra Nowak

Head of Operations User.com

Xavier Caroen

Head of M&A Positive Group

Greg Warzecha

Co-founder & CEO User.com

Paul de Fombelle

CEO Positive group

Bartosz Kotuski

Head of Sales User.com

Mike Korba

Co-founder & CCO User.com

An offer that continues to expand

After the acquisition of Marketing1BY1 in 2022, Positive Group continues to enhance its offer and its expertise in data & Marketing Automation for the specific needs of clients with a large audience.

In order to accelerate the deployment of this offering in Europe, Positive Group is reinforcing its organizational structure. A number of recruitment initiatives and promotions have been initiated, and 30 additional staff will be welcomed aboard in 2024 to help pursue these various goals.

About us

Positive Group

Positive Group is a French software editing firm dedicated to business communications and marketing, building upon the two decades of development behind the Sarbacane email solution. Based in the Lille metropolitan area, the company has undergone significant growth, expanding its catalog year on year to create a nebula of solutions based around its foundational expertise in email marketing. The Group's 300 staff are based in France, Germany, Italy, Spain and Poland, supporting over 30,000 businesses around the world on a daily basis.

User.com

Based in Warsaw, Poland, User.com is an “all-in-one” marketing automation solution. The software is made up of various tools used for marketing, commercial and customer services. It enables companies to manage and streamline their entire customer journey via a unified platform. With steady growth in 2023, User.com supports over 340 customers around the world.

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Press Contact

Lara Van Campenhout

Phone: +33 6 89 50 33 17

lara.v@oxygen-rp.com

Positive Group contact

Clément Bayard

Phone: +33 3 28 32 80 54

clement.bayard@sarbacane.com